SM Yekaterininsky in Yekaterinburg
TC “KIT” Yekaterinburg, ul. Amundsen, 65
➦ The population of the city, people. 1375400
➦ average salary, Rs. / Month. 26097
➦ center of the Urals Federal District, the administrative center of Sverdlovsk Region.
➦ fourth largest city in Russia.
➦ in the south-western district of Yekaterinburg – one of the newest and large residential areas of the city. The population of the area – 126 thousand.
➦ Easy access personal and public transportation.
➦ Excellent transport accessibility on the street. Amundsen, linking South West area to the city center
➦ main population of the South-West region – a family with 1-2 children, middle-income (from 7 to 30 thousand rubles.)
➦ 70% of families in the South West region have a car;
➦ data analysis shows the demographic characteristics match West District residents and visitors KIT – ie visitors are all residents of the area.
➦ TC “KIT” leader in attendance among the residents of South-West district.
➦ Our audience is more than 200 thousand people. The core of the target audience – people with high purchasing power. Residents ➦ southwest area visit the shopping center “KIT” 3 times more often than any other shopping center.
➦ main purpose of visitors to our shopping center – is a specific purchase, and not a “dalliance”.
➦ Among all the regional centers of Yekaterinburg “KIT” has the largest audience in the 15-minute walking distance.
➦ key competitive advantage TC “KIT” (words of the consumer), “located next to the house – no need to waste time on a trip for something necessary in a large shopping center.”
On the 1st floor is a grocery hypermarket mall “Super Coin” restaurant “McDonald’s”, a family Italian restaurant “Mario” and Russian cuisine “Lepota” Stores youth apparel and footwear brands, retail gallery shop cosmetics, jewelry, accessories, jewelry and gifts.
On the 2nd floor of the shopping center for visitors to the gallery shops youth, men’s and women’s clothing, supermarket goods for sport and recreation, children’s supermarket goods, and home goods store and a free children’s playroom.
On the ground floor there is a hypermarket of household appliances “Corporation Center” book store “Read-City”, “Street Domestic Services” and Interiors Centre “MebelMarket.”
On the 3rd floor of the shopping center is located Fitness club.
Mall area, sq.m. 27827
Floors SEC2 (plus 2 levels of basement)
Size parking 521
Mall traffic 25568